About Zion
I specialize in crisis communication, media strategy and brand positioning. With experience in high-pressure, client-facing environments and a track record of producing strategic communications work including crisis plans, media advisories, news releases and brand campaigns, I bring both the instincts and the execution to back it up. I build messaging that holds up when it matters most because in this industry there are no second chances with public trust. My focus is on strategic PR and crisis communication roles within agencies and organizations where reputation is the priority and the work has real consequences.
At my core I'm someone who pays attention to what most people miss. I think critically, move with intention and hold myself to a standard that doesn't leave room for careless work. I got into this field because I understand that communication is power and the people who control the narrative control the outcome. That's what drives everything I do. Whether it's a crisis plan, a media strategy or a brand campaign, I approach every project with the same mindset. Get it right, back it up and make sure it holds it's own.